Introduction and Mission
Rivière-du-Loup inc. is the largest auto parts distributor in eastern Quebec,
Canada. Founded in 1982 by Claude Beaulieu, his sons Jerome and Alex Beaulieu
are now at the head of the company splitted into three departments: The machine
and engine rebuilding shop, the NAPA Auto Parts store and the Octane
The Beaulieu family and his team offer to their customers a fast and efficient
service, and professional advices. Everything to make the best shopping and
customer experience / supplier as possible!
begins in 1982, when Claude Beaulieu working at a local Truck repair shop as a
parts clerk decides to go into business. With 19% interest rates, Claude bought
equipment from a bankrupt company specialized in engine machining settles home in
the former auto dealership in downtown Rivière-du-Loup.
Claude and his brother Charles, only employee at that time succeed with minimal
equipment to build a loyal customer base within the automotive repair shop in the
area. For more space superficy, the company moved to bigger spaces in 1984.
During that same year, two mechanics join the team, the business is growing.
In 1987, due to a lack of space Claude decided to acquire an old gas station
building. The place was completely renovated and expanded to a 5000 square feet
facility. In 1989 and 1996 two other expansions are necessary to make space for
new machines. Auto-Moteur was then the largest gasoline engine rebuilder in
eastern Quebec with five employees. In 1997, a second branch is opened in
Rimouski. Charles Beaulieu manages its operations until the sale of the
business in 2013.
2001 marks the largest expansion of the company. Claude acquired the assets of
the UAP / NAPA Auto Parts Store in Rivière-du-loup. It’s at 81 Lafontaine, a 22,000
square feet building that the new entity settles home. With the machine shop in
the basement and the UAP / NAPA store, Auto-Moteur become the largest auto
parts retailer in the region and the only one to offer the engine rebuilding
service and replacement auto parts under one roof. In spring 2003, the store
has turned to the popular blue and yellow colors as UAP Canada merged with GPC
older son, Jerome, joined the company as a deliveryman in 2004. He held several
jobs over the following years to learn the ropes of the business. Since 2012,
Jerome is now at the head of the Parts Stores. The
youngest son, Alex, has meanwhile made it’s machining classes to integrate the
company in 2006. Having inherited manual skills from his father, Alex is running
the machine shop. Auto-Moteur offers to its customers a full range of services
from complete engine remanufacturing to cylinder heads rebuilding for gasoline and
diesel engines. Jerome
and Alex are now co-owners of the family business.
In spring 2013, a complete makeover of the 11 000
square feet warehouse is done to make place for a new division. Claude’s passion
for competition and racing transmitted to his sons got the Beaulieu family to
launch in March 2014 the new Octane Performance Center. Octane Performance is a
retail store for automotive enthusiast specializes in performance and
accessories parts for all types of cars and trucks.
In 2019, Octane Performance Center becomes the one
and only Canadian distributor of Pro1 Racing & Safety Products. A new
transactional website is launched and offers a variety of products for the
Canadian Racing Enthusiast Market.