Wild Willy is a brand born out of passion and a love of chemistry. As a young man Willy always had a passion for cars, hot rods and racing. Over the years the challenge of building better products had always been intriguing. As the owner of a chemical company who specialized in producing scents for many industries, Willy received a request from a local friend to make a pour in fuel odorant. Willy and his staff went to work and came up with a few different samples. Over 10 years later and thousands of happy customers, Wild Willy Fuel Fragrance is the most popular fuel odorant available in the market today all to appease your nose and to, “Make Your Exhaust Smell Wild.”